My Strategic Design Approach

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• Define the Core Problem with Alignment: Use research to identify challenges, align stakeholders, and ensure scalability before exploring solutions.

• Strategic Alignment Across Goals, Needs & Outcomes: Aligned business goals and user needs to deliver meaningful impact across adoption and efficiency.

• Build Process in Ambiguous Environments: Establish scalable research, documentation, and prioritization frameworks where none exist.

• Simplify Workflows, Structure Decisions: Streamline multi-step, high-friction tasks to increase decision clarity and reduce risk.

• Iterate, Test & Measure at Scale: Refine enterprise solutions based on feedback, engagement tracking, and measurable business impact.

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How I Collaborate with Stakeholders, End Users, and the Team

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• Stakeholder Collaboration: Built strong relationships with business stakeholders by managing expectations, facilitating regular check-ins, and aligning design decisions with evolving business goals.

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• Stakeholder, User, and Team Engagement: Founded and led a program that brought together stakeholders, end users, and team members to share insights, align goals, and inform product planning.

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• Workshops: Facilitated collaborative workshops to clarify business priorities, define feature requirements, and foster shared ownership in product direction.

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• Cross-Functional Team Alignment: Collaborated with engineering, product, research, and business teams to prioritize features, support technical feasibility, and ensure a unified product vision.

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• Agile Collaboration: Worked closely with full-stack developers, data scientists, and product managers in agile environments to maintain alignment, adapt quickly, and support continuous delivery.

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WHERE I've Worked

• Early Career as an Art Director in Investment Banking: Began my career in investment banking, focusing on UI/UX design for internal tools, leading digital marketing campaigns, and managing firm-wide branding initiatives.

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• Transition to Product Design: I transitioned to a product designer role, working with diverse clients to enhance their websites and optimize conversion rates.

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•  Advancement in B2B SaaS Enterprise Design: Took on a lead role in finance and technology, driving UX strategy for AI-powered B2B SaaS platforms focused on workflow optimization and data-informed decision-making.