top of page
Flo_2x_edited.jpg

01. What I’ve Done

My experience spans AI/ML products, including conversational AI assistants, AI copilots for fund overview and document analysis workflows, portfolio construction, ESG research and analytics, and decision-support systems for financial professionals. I’ve led products from discovery and research through workflow design, validation, launch, and post-launch iteration, turning complex AI capabilities into clear, practical user experiences.

​​

02. What Shaped My Approach

Over the past few years, I noticed a recurring pattern: the hardest AI challenges were often not about what AI could do, but how it fit into the way users actually worked. Even when the technology was capable, users still needed clear ways to frame their requests, understand system behavior, evaluate outputs, and incorporate AI into existing workflows and decisions. Users still had to navigate fragmented information, ambiguous inputs, and inconsistent system behavior with little structure or guidance.

That experience shaped three principles in how I think about AI:

  • Capability alone isn’t enough → AI needs to fit naturally into how users work.

  • Workflow shapes the experience → Structure and guidance help turn AI capabilities into usable outcomes.

  • Human judgment remains essential → Users need clear ways to understand, validate, and act on AI-generated information.

These lessons shifted my focus beyond individual interfaces toward designing the workflows and decision-making systems around AI.

03. How I Turn Ambiguity Into Clarity

I approach complex problems by connecting evidence, systems thinking, and design reasoning—moving from ambiguity to clear decisions, structured experiences, and continuous learning.

1. Ambiguity → Frame the Right Problem
    Connect business goals, user needs, constraints, and unknowns to clarify the problem and define priorities.

2. Evidence → Make Decisions with Reasoning
    Use research, user behavior, product data, and trade-offs to evaluate options and guide design decisions.

3. Systems Thinking → Understand Connections
     Map users, data, workflows, and system dependencies to understand relationships and impacts across the broader ecosystem.

4. Structure → Define the Experience
    Translate complexity into task flows, information architecture, and interaction patterns that create clear, scalable experiences.

 

5.  Validation → Learn & Evolve
    Test assumptions, observe user behavior, and use feedback and outcomes to refine the experience over time.

At the end of the day, my goal is to turn complexity into clarity, simplify workflows, and design intuitive experiences that make products easier to onboard, adopt, and use effectively.

This portfolio is shared privately and is intended solely to showcase my work as a product designer. Some projects may reference real companies or include logos strictly for illustrative purposes. All trademarks, brand names, and copyrighted materials remain the property of their respective owners, and no endorsement is implied. To respect confidentiality, all content has been modified, generalized, or recreated for presentation purposes. Any data shown is illustrative only and does not represent actual client information or internal systems. By accessing this portfolio, you agree to use it for review purposes only and to respect the confidentiality of the work shown. © 2026 Florence Kim Design. All rights reserved.

bottom of page